From a shopper’s perspective, frequent traveling can be crippling. It can get worse in the holiday season where Christmas dominates many people’s calendars. Why buy something in one city when a trip to a better shopping city is coming up?
To pinpoint which cities around the world deliver the most gratifying, enjoyable shopping experiences, we consulted global experts, such as fashion merchandising firm Donegar Creative Services and Marie Bergfelt, senior spokesperson for Global Blue, which publishes the Globe Shopper City Index.
Then we judged cities in four areas, using a one-to-10 scoring scale for each category:
1. Getting around: Quality of public transportation, affordability and availability of cabs, transport time
2. Value: Bargain opportunities, such as sale seasons and average prices.
3. Variety: Number of available brands, range of shopping categories, quantity of upscale shops, department stores, boutique and vintage retailers and market stalls.
4. Experience: City beauty, quality of window displays and shop décor, friendliness and competence of clerks and service staff, dining and accommodation options.
Then we charged into the breach.
READ MORE: World’s 12 best shopping cities