New Steamboat Cruise Line Adopts New Name

(1:20 p.m. EDT) –A mere three months into its first cruise season, The Great American Steamboat Co., which in April launched the newly refurbished American Queen, announces today it will change its name. Effective July 1, the one-ship cruise line will be called American Queen Steamboat Co.

Though the company spent a great deal of time and money to get the Great American Steamboat Co. name out there, Tim Rubacky, senior vice president of marketing, told Cruise Critic that once the American Queen came out, the line realized the ship was actually its brand image.

Read More: New Steamboat Cruise Line Adopts New Name

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